Chosen brief

A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

a website homepage for the film;

a film magazine front cover, featuring the film;

a poster for the film;

Basic information on trailer

A teaser trailer, or just teaser, is a short trailer used to advertise an upcoming film, television program, video game, or product.

Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a truncated version of a theatrical trailer. They are usually released long in advance of the film they advertise. One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience.

Unlike normal trailers, teaser trailers show very little to what the film is actually about, it doesn’t tend to have any dialogue from the characters themselves, nor does it feature any of them unless there is a sequel then it may show a distinct character. They are usually made before any screening has been done, 12-18 months before the due release.

Trailers tend to give a lot more away about the film, maybe the outline for the story and a big clue as to who the main characters will be, they also tend to give away more about the overall look of the film and feature more dialogue from characters. These are usually 4-12 months before the due release date to give the audience a better feel for the film.